There are 4 main structures you can utilise for your eCommerce website. The following are brief descriptions of the 4 main structures available:
ASPs in eCommerce are companies that deliver and manage eCommerce applications from a remote data centre to individuals or businesses. ASPs commonly provide templated website layouts that have eCommerce functionality built-in, such as a shopping cart, checkout and payment options.
ASPs are usually a low-cost option for businesses as most of the usual costly construction requirements are reduced due to the provider being able to reduce costs as a result of economies of scale.
Open-source eCommerce software is software that has been made available for anyone to use for free. The ability to edit the source code appeals to businesses as it allows them to customise their platform how they see fit. Open source can be a great option if you have the technical resources to be confident that the platform created is robust and will work exactly as you desire. However, if you do not have in-house capabilities you may find open source to be troublesome and as you scale become increasingly costly.
Package cloud systems are platforms that are commonly hosted on a server that is provided as part of the service. The back-end of packaged cloud systems is accessible via online login. The functionality and capabilities possible from each back-end system will depend on the platform provider but usually, they are more comprehensive when compared to ASPs. Some platforms offer all-in-one eCommerce services that allow you to manage all areas of your eCommerce business from a single location.
Package systems appeal to eCommerce businesses as they allow for as much customisation as desired, advanced functionality and their ability to scale alongside your business.
Building an eCommerce platform from scratch allows you to incorporate any design and functionality you may require. This is a result of having no limitations other than the creativity and ability of the team involved in creating the platform.
The majority of companies will struggle to justify the high cost of developing a platform from scratch which make package cloud systems a logical choice. Those that choose to build from scratch tend to be large corporations that do not wish to be dependent on 3rd party providers and allow their tech teams to take on the responsibility.
For more detail on the topic visit our blog on the topic
Your choice of revenue model for your marketplace directly affects how potential sellers view your marketplace. Models that scale commensurate to the number of sales made are appealing to smaller sellers. Sellers with lower revenue gravitate towards commission-based structures to avoid the risk of not generating enough revenue to surpass a fixed fee. Whereas, larger brands enjoy payment structures that have fixed-rate payments as they benefit from economies of scale. We'd recommend thinking about the sellers you plan to have on your marketplace when deciding what revenue structure(s) you will apply.
Retail professionals are rapidly accepting that digital transformation is becoming a question of when not if. Two common causes for digital transformation are:
1. Market competition
The emergence of a disruptive new competitor or the introduction of new technology can eat into your business’s revenue. This loss of market share due to competition often causes management to access the businesses situation and act accordingly.
2. A shift in consumer behaviour
There are a variety of causes for a change in consumer behaviour, ranging from the introduction of new technologies by competitors to societal changes that result in consumer behaviour shifts.
The implementation of your carefully sculpted transformation plan should be driven by leadership. This is especially true for larger corporations where communication can easily become convoluted. Transformation shapes more than just technology, it affects processes and company culture. For implementation to run smoothly the backing of authority is required to put changes into practice. Therefore, working closely with the C-suite to ensure the entire company is on board with your strategy will deliver a smooth adoption to change.
As customer experience is affected by a variety of areas within your eCommerce business it can be tough to pinpoint where your efforts are best spent.
Due to the lack of human interaction in eCommerce, we believe it's vital to ensure the customer feels valued. The most effective approach is to personalise touchpoints with customers. Your opportunities to personalise communication will depend on the matureness of your infrastructure and implementation strategy. We recommend personalising where possible.
We recommend starting with optimising your images. Find the balance between image quality and website speed. Some platforms allow for different images to be uploaded for different devices.
Choose your Plug-ins carefully. Plug-ins although convenient are notorious for slowing down websites. If you find your plug-ins slowing down your website it may be time to look into enterprise eCommerce solutions.
For more technical changes for improving website speed check out our blog on website performance.